The upcoming requirements for A2P 10DLC are being driven by the major mobile carriers to improve consumer experience by reducing inbound spam texts. In addition to the registration requirements, there will be fees charged by the receiving carriers for using A2P channels for both registration and usage.

To be honest, the fee structure has been most rapidly-changing part of the A2P 10DLC announcements coming from the carriers. However, one thing has stayed consistent: smrtPhone will be passing through any additional fees incurred by the mobile carriers AT COST. Customary smrtPhone texting fees will remain as-is.

Expected types of A2P 10DLC Fees

There are three types of registration fees that have been discussed by T-Mobile and AT&T. The fee structure has been evolving. The fees listed below are anticipated for the Standard Plan and may be subject to change. Verizon has not announced any additional fees associated with A2P 10DLC. There will be fewer fees for the Starter Plan, but it has not been finalized.

Brand registration fee

One-time, $44 fee per brand to register for A2P 10DLC verified texting. This fee is expected to go into effect on August 21, 2021.

Campaign registration fee

There will be a monthly fee for maintaining verified status of campaigns, depending on type.

  • Standard Use Case - $10/mo.

  • Standard Use Case, Low Volume - $2/mo. (<500 messages a day / 15,000 messages per month)

  • Standard Use Case, Mixed Use - $10/mo. (Will have higher per-message fees)

  • Special Use Campaigns - $5-$10/mo.

T-Mobile announced a one-time fee for campaign registration of $50 per campaign, effective October 1, 2021.

(Read about campaign types here.)

Per message fee

In addition to the campaign registration fee, there will be a usage/per-message fee added to the customary text/SMS/MMS fees. The fees will vary based on inbound/outbound and which carriers are the receiving carrier.

These message fees will apply whether you have completed the registration process or not (see "unregistered" fee in the table below.)

Campaign Type

AT&T long code SMS carrier fee (per segment)
Inbound

AT&T long code MMS carrier fee

T-Mobile long code SMS carrier fee (per segment)

T-Mobile long code MMS carrier fee

Message direction

Inbound

Inbound

Inbound + outbound

Inbound + outbound

Standard Use Case

$0.0020

$0.0035

$0.0030

$0.0010

Mixed Use Case

$0.0030

$0.0035

$0.0030

$0.0010

Special Use case*

$0.0020

$0.0035

$0.0030

$0.0100

Basic / Unregistered

$0.0040

$0.0050

$0.0030

$0.0010

*Special Use case exceptions: There will be some exceptions to per-message fees for special use cases such as emergency services and certain types of charities. If you think this covers you, please contact us for more details.

How smrtPhone will handle new A2P 10DLC fees

The typical smrtPhone text message fees that you are accustomed to will remain the same. Any additional incurred due to mobile carriers' A2P 10DLC policies will be passed through to you without additional markup.

Important reminders about A2P 10DLC fees

While additional fees are always difficult to swallow, there are clear benefits to A2P 10DLC.

  • Verified messages will be funneled through separate, priority channels, improving delivery.

  • Verified messages are more likely to be read, trusted, and acted upon by consumers, improving response rates.

  • We are all consumers ourselves, and it will ultimately improve our own quality of life.

These fees are not singular to smrtPhone, but rather will be incurred on any technology platform that is used for business messaging. All VoIP and cloud based phone systems are considered A2P. (Read about other types of messaging besides A2P here).

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