It's a terrible situation - a phone number you've been using for your marketing and outbound communications has suddenly started to come up as "Scam Likely" on prospects' Caller IDs. Now, no one will answer your calls. How does this happen?
The most common way that phone numbers from legitimate businesses get marked as Spam is due to "spoofing." This is when someone else fakes a Caller ID and inserts your number to cover up their nefarious dealings. Even though you have nothing to do with the call, the carriers get complaints about your number and it's added to the Scam Likely list.
Even though spoofing is illegal, it is very difficult to track down the responsible party because they have altered their contact information - like using a fake ID or alias.
Now, the FCC has teamed up with the major carriers to create new technology protocols that will put an end to the power of spoofing. It's called STIR/SHAKEN.
The gist of STIR/SHAKEN is that your registered phone numbers will be given a certificate of authenticity. The receiving carriers will then do a quick check between the stated Caller ID number and this certificate - if the numbers do not match, the call will be marked as Scam likely. If the numbers DO match the call will go through as "verified."
STIR/SHAKEN registration will be available in August 2021
smrtPhone is working with carriers to create a registration process in-app. Our Trust Center is expected to go online in August 2021, with the ability to register for STIR/SHAKEN.
Until then, our best advice is to register your phone numbers with third party white-listing services, like Call Transparency. Carriers such as T-Mobile reference these databases to help sort who is legitimate.