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There are two kinds of A2P 10DLC plans

Starter

This plan is intended for sole proprietors/free agents. It requires only a light registration, which will not be enough for accompanying programs such as STIR/SHAKEN, but provides simple access to A2P 10DLC for smaller businesses with lower volumes.

Under the Starter Plan you can have up to 5 phone numbers registered and can send up to 3,000 messages a day per plan, at a rate of 1-2 messages per second (MPS). T-Mobile is limiting Starter Plan users to 1,000 messages a day.

It is free to register for this plan, however the per-message rate will be slightly higher compared to the Standard Plan.

Standard

This plan is for businesses with larger volumes of communication. You can have as many phone numbers registered as you like and there are no message limits per day. The Standard Plan will require campaign registration fees.

Once you are registered and your campaign use cases are approved, you will be able to connect your existing phone numbers to your A2P profile. There will be no need to purchase additional phone numbers to become A2P compliant.

>> Learn about the different types of A2P 10DLC campaigns

Here is a summary breakdown of the difference between the Starter and Standard A2P Plans

Starter Brand

Standard Brand

Message Volume

Fewer than 3,000 outbound SMS/MMS to US local phone numbers per day.

Max 1,000 outbound SMS/MMS to T-Mobile (messages exceeding this limit will fail).

Greater than 3,000 outbound SMS/MMS to U.S. local phone numbers per day.

T-Mobile daily max dependent on Trust Score.

Phone Numbers Allowed

Up to five (5) local phone numbers per brand.

400 phone numbers by default, with an option to go up to 10,000 phone numbers based upon request.

Business Profile Requirements

First and last name, email, customer’s SMS-capable phone number, and billing address.

Business name, address, type, status, registration number, industry, website, region of operations, and authorized point of contact.

Campaign Registration

Campaign use case (Starter) and no more than five (5) phone numbers.

Campaign use case, phone number(s), use case description, 2 sample messages.

Registration Open?

Coming soon!

Coming soon!

Throughput

Projected to be 1 - 2 MPS (not yet finalized)

3 - 180 MPS depending on Trust Score

Registration Fees

Free

$44 Brand registration

$2 - $10 per month Campaign use case registration ($35/mo for franchise use cases.)

Read more about fees

Carrier Fees

AT&T: $0.004 per outbound SMS segment and $0.005 per outbound MMS message.

T-Mobile: $0.003 per outbound and inbound SMS segment and $0.01 per outbound and inbound MMS message.

AT&T: $0.002 - $0.004 per outbound SMS segment and $0.0035 - $0.005 per outbound MMS message.

T-Mobile: $0.003 per outbound and inbound SMS segment and $0.01 per outbound and inbound MMS message.

>> Learn about the different types of A2P 10DLC campaigns

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