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The legacy KPI Reports Section - Phone Number Performance
The legacy KPI Reports Section - Phone Number Performance

Where to go to understand how tracking phone numbers perform

Ellen Sluder avatar
Written by Ellen Sluder
Updated over a week ago

The legacy version of KPI reporting will be withdrawn in July. Please consider migrating your data into the new Reporting Section.

The fourth option under the Reports section is Number Performance.

Why use a tracking phone number?

Many of our clients use the phone numbers on their accounts as Tracking Phone numbers. Tracking Numbers are a marketing tool that enables you to identify which lead channel is performing best. You secure multiple phone numbers and assign a different one to each marketing channel or advertisement. Then, when the number is called or texted, you know which marketing asset is responsible for the lead. With this information, you can decide where to continue to invest your advertising dollars to get the best ROI.

Through smrtPhone, you can secure phone numbers in any area code within the country or get a toll-free number that is nationwide. For many prospects, it matters to see a local phone number; they want to do business with someone local because it makes them feel better understood. It supports a reputation of being understanding and more human. Some smrtPhone clients want to project an image of being large and experienced, so a toll-free number is better suited to their needs. Whatever works for your business strategy, you will be able to understand the specific performance of your tracking numbers in this report.

Tracking phone number performance

Use the Number Performance Report to review each tracking number's (smrtPhone Numbers) call performance. On the report, you will see the numeric number as well as the "friendly name" you have assigned it. For each number you will see a breakdown of:

  • Total Inbound Calls

  • Total Outbound Calls

  • Total Talk Time

  • Average Call Duration

  • Total Missed Calls

Tip: You can sort each column by clicking on the title, to rank performance. Click it a second time to reverse the sort order.

Using the data in this report, you can identify the marketing channels that are best performing and make decisions about managing your portfolio of phone numbers - adding new ones in specific area codes or retiring others. With smrtPhone, you can add or release phone numbers as needed through the Admin section of the left navigation bar.

Read more about KPI Reports by selecting an option below:

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