A Subscription Account Number is an identification number that is required to access the Do Not Call (DNC) registry. This is important if you plan to do DNC scrubs of your lead lists.
The SAN itself is similar to a profile ID and then you must register for the specific area codes to which you will be calling. The first 5 area codes are free, and then there is an annual subscription fee for additional ones (currently $65 per area code, per year. The full fee schedule is outlined on the FTC website >>) .
Here are the steps to get a SAN:
From a web browser, go to https://telemarketing.donotcall.gov/
Select "Register New Users"
Complete the Organization Information profile, which asks basic demographics such as name, address, city, state, zip code.
Enter either an EIN or a SSN
Enter your telephone number
Select your function. For most smrtPhone clients, this will be a "Seller". Types of companies that qualify as Exempt Organizations are described in section 11 of the DNC Telemarketing Sales Rules.
Determine who will be your company's representative for the SAN
Read the Certification Agreements. Select "Yes I agree" and click Certify.
At this point, your profile will be submitted, but there are more steps to take to secure your SAN:
Record the Organization ID and passwords on the screen
Look for an email from donotcall.gov to verify your email. Follow the instructions in the email. This must be done within 7 business days or your profile will be deactivated.
Once you have followed the instructions, you will receive your baseline SAN within one business day.
Register Area Codes
Once your SAN profile is complete, you must identify the area codes to which you will be calling and register them to your profile.
Select Manage/Renew Subscriptions from the left navigation within the National Do Not Call Registry
Log in using the credentials from your registration
Click "Subscribe to Area Codes or Add Area Codes to Your Current Subscription"
Follow the prompts to select the states & area codes you want
You can always go back add View Area Codes that are on your profile and Add Area Codes by going to https://telemarketing.donotcall.gov/ and logging in as a current user.
What do I do with my SAN?
Once the smrtPhone Trust Center is active, you will log your SAN in your business profile.