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What's the Difference Between smrtPhone, smrtDialer, and smrtLeads?
What's the Difference Between smrtPhone, smrtDialer, and smrtLeads?

Understanding the difference between our cloud phone system, our power dialer, and our lead management tools

Ellen Sluder avatar
Written by Ellen Sluder
Updated over a month ago

Did you know that we offer 5 products to help you connect better with leads and close more deals?

They fall under three broad categories:

1. Cloud-based Phone System

2. Single or Multi-line Power Dialer

3. smrtLeads

You must have a smrtPhone subscription to use smrtDialer or smrtLeads.


Cloud-Based Phone System

You can have the same benefits with a Standalone smrtPhone account (no CRM), excepting the CRM interactions (like logged-in texts, calls, voicemails, only in smrtPhone).

So, CRM or not, these are the smrtPhone subscriptions available:

smrtPhone Starter

▶️ Instant Phone Numbers
▶️ Click-to-Call Google Chrome Extension
▶️ Inbound Call/SMS flows
▶️ Full featured iOS and Android Mobile Apps
▶️ Custom KPI Reporting

▶️ 1:1 video calling

☑️ One user per account

smrtPhone Standard

The only cloud-based phone system that makes your work streamlined, more efficient, and more productive. Along with the above features, you also get:


▶️ All calls, texts, and voicemails automatically logged in CRM (if the case)
▶️ Automatically sync your contacts
▶️ Fully customizable to fit your business
▶️ Simple user, team, phone number, and inbound call/SMS flow management

▶️ Teams and Teams Inboxes

▶️ Shared Voicemails

▶️ Simultaneous Ring

▶️ Round Robin

▶️ Call recording available
▶️ Agent and Teams Analytics

☑️ Ten users per account

🏆 Perfect for small teams and startups.

smrtPhone Pro

Boost productivity and operational transparency with premium features. Includes everything from the Standard plan plus:


▶️ Call Monitoring

▶️ Agent coaching tools including Listen, Whisper, and Join

▶️ Hold functionality

▶️ Warm Transfers

▶️ Call Waiting

▶️ Conference Call functionality
▶️ Area Code matching
▶️ Unlimited users

▶️ Advanced video calling

☑️ Unlimited users

🌍 Popular with companies that target multiple regions or have geographically dispersed teams.


Power Dialer

smrtDialer Single Line

A sales dialer to supercharge your outbound calling!

▶️ Upload Excel lists and push only warm leads to CRM

▶️ Pull lists from CRM for easy follow-up

▶️ Unlimited Leads

▶️ Unlimited campaigns
▶️ Voicemail & Callback drops

▶️ Call Scripts with merge fields

▶️ Lead window with customizable prospect details

▶️ Unnamed seats allow for flexibility in agent scheduling
▶️ Full suite of Call Monitoring tools (for smrtPhone Pro subscribers)
▶️ Campaign and agent insights to improve efficiency
▶️ Wrong Number removal and DNC protocols

▶️ All calls, notes, and call statuses automatically logged in CRM

smrtDialer Multi-line

Everything included in the single-line subscription plus:

▶️ Simultaneous dialing on 1 to 4 lines - you choose how many, based on your campaign

smrtDialer can be added to smrtPhone Standard or Pro plan and is ideal for any company looking to maximize outbound call volume.


smrtLeads - Beta

smrtLeads is a suite of Lead Management Tools that allow you to feel confident your lead lists are clean, authentic, and ready to be called.

▶️ Excel and webhook sources for your lead lists (CRM lists coming soon!)

▶️ Easy source configuration

▶️ Create custom, dynamic Dial Lists based on lead attributes and push them to smrtDialer campaigns

▶️ DNC Scrubbing

▶️ Skip Tracing

▶️ Push only qualified leads to your CRM

💡 Video calling

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