Registering your company with the smrtPhone Trust Center gives you to access verification products for both voice and text. Clients will be able to manage all of their verification requirements through smrtPhone itself; we facilitate the registration with carriers.
Only Account Owners can make changes in the Trust Center, as some verification products may impact billing. Creating a business profile is free.
Why is Verification Happening?
Verified voice and verified text is the results of federal pressure on carriers to combat spam phone calls and spam texts to consumers.
Before, all receiving carriers handled Caller ID and incoming text messages independently creating an uneven experience for consumers and companies trying to reach them.
Moving forward, the receiving carriers will coordinate to create a better experience both consumers and businesses. It's good for you as a business owner, and it is good for you as a consumer as well.
Why is Verification Important?
The simple answer to why verification is important is that most US carriers will require business authentication for any company trying to communicate with consumers using cloud phone systems. Without it, your business calls and messages may not go through.
There is a lot of upside to having verified voice and text.
Additional benefits include:
Improve brand perception
Enhance customer trust
Increase likelihood of audience response due to verification
Improve deliverability of text messages
Lower the chances of being marked as spam
Weed out the bad players and scammers acting in bad faith
In addition to verification building consumer trust, there will be paths of recourse for consumers to complain about spammers and there will be pathways for companies to appeal any complaints they receive, if they believe them to be unjust.
What types of Verification Products will be in the Trust Center?
Once the Trust Center is finalized, you will be able to register your business and then sign up for specific verification services including:
A2P 10DLC - Application to Person 10-Digit Long Code [Messaging] - For improved business texting.
Estimated Timeline: Q3 2021
STIR/SHAKEN - Secure Telephone Identity Revisited/Signature-based Handling of Asserted information using toKENs. - aka: labeled as a verified caller.
Estimated Timeline: Q3 2021.
CNAM - Caller ID Name. Include up to 15 characters of text to your Caller ID to identify your business to call recipients.
Estimated Timeline: Q1 2022
Branded Calls - Add brand elements (name and logo) to your Caller ID to create visual brand experience.
Estimated Timeline: TBD 2022
SAN logging- Subscription Account Number, used for DNC scrubbing. You will have to register first on the FTC website, but can enter your SAN into the Trust Center to have all of your compliance information at your fingertips.
Estimated Timeline: End of 2021
Trust Center Timeline
Our goal at smrtPhone is to have the Trust Center available by mid September. At that time, clients will be able to register their business profile. When you are approved and once STIR/SHAKEN becomes available, all of your numbers will be automatically enrolled.
Following shortly thereafter - by end of September - will be A2P 10DLC registration.