Registering for A2P 10DLC to become an authorized sender of business text messages is a requirement created by the U.S. Mobile Carriers.
Unregistered traffic will incur higher per-message rates and may make you more susceptible to scrutiny for TCPA violations, making you vulnerable for penalty fees.
The mobile providers have also indicated they will filter and/or not deliver unregistered messages at some point.
Fines for major compliance violations, such as using techniques to circumvent compliance and customer protection controls vary between $500 and $10,000 per violation.
Fees per Unregistered Message
AT&T Carrier Fees:
$0.01 per unregistered outbound SMS message segment
$0.015 per unregistered outbound MMS message
T-Mobile Carrier Fees (including Sprint):
$0.011 per unregistered outbound/inbound SMS message segment
$0.020 per unregistered outbound/inbound MMS message
Verizon Carrier Fees:
$0.01 per unregistered outbound/inbound SMS message segment
$0.05 per unregistered outbound/inbound MMS message
All these fees and the added possibility of your messages not being delivered.
💰 These carrier charges are passed through to you with a minor 5% markup to cover our administrative costs associated with efficiently managing registration and validation. Carriers are solely responsible for handling and processing any campaign-related costs; smrtPhone does not profit from these services.
