Registering for A2P 10DLC to become an authorized sender of business text messages is a requirement created by the U.S. Mobile Carriers.
Unregistered traffic makes you more susceptible to scrutiny for TCPA violations and, hence, more vulnerable to penalty fees. The mobile providers have also indicated they filter and not deliver unregistered messages starting with December 2nd.
Fines for major compliance violations, such as using techniques to circumvent compliance and customer protection controls vary between $500 and $10,000 per violation.
π° These carrier charges are passed through to you with a minor 5% markup to cover our administrative costs associated with efficiently managing registration and validation. Carriers are solely responsible for handling and processing any campaign-related costs; smrtPhone does not profit from these services.