<< Learn the origins and benefits of A2P 10DLC

‼️ If you would like to send SMS text messages to prospects and clients from a 10-digit local phone number, you must register for A2P 10DLC.

In this article we explain:

Registering for A2P 10DLC will be simple!

There are three simple steps to registering for A2P 10DLC within the Trust Center:

  1. Create a business profile for your company in the Trust Center (one time)

  2. Register your brand(s) for A2P texting (one time)

  3. Select an A2P Plan: Low Volume Standard or Standard (one time) and register your phone numbers to campaigns/use cases (ongoing)

Two Types of A2P 10DLC Plans

There are two types of A2P Plans available to smrtPhone customers:

  • Low Volume Standard Brand

  • Standard Brand

Note: Any client who was previously registered for a "Starter Brand" plan will need to switch to one of these two plans by November 3, 2022. The Starter Plan is no longer available.

It's important to read through the options so you understand the benefits and limitations of each.

Once you are registered and your campaign use cases are approved, you will be able to connect your existing phone numbers to your A2P profile. There is no need to purchase additional phone numbers to become A2P compliant.

Low Volume Standard Brand Plan (LVSB)

This plan is for small businesses and businesses that use text messaging similar to a P2P fashion (personalized conversations, for negotiation and follow-ups) rather than high volumes of templated messages. Low Volume Standard Brands can be used for mixed messaging campaigns, multiple numbers per campaign, higher throughput, and lower filtering.

You can send up to 6,000 messages a day across all registered phone numbers (T-Mobile limits only 2,000 messages per day). Throughput is lower than Standard campaigns.

There is a limit of 400 phone numbers per campaign. Low Volume Brands have the option of one campaign type: Mixed Use, which covers conversational campaigns. You must provide sample messages as part of your registration process.

There is a one-time registration fee - of $4, and ongoing campaign fees - of $1.5/month/campaign, both of which are significantly less expensive than regular Standard Plans. Fees are passed through and deducted from your credit balance.

Step-by-step instructions on how to register for LVSB >>

Standard Brand Plan

A Standard Brand is a "full" registration for any business that needs to send more than 6,000 SMS segments and MMS per day to the United States or more than 2,000 per day to T-Mobile users.

This plan is for businesses with larger volumes of communication. You can have as many phone numbers registered as you like and the message limits per day are set based on your personalized Trust Score (calculated at the time of registration) but are commonly set to 200,000 messages per day.

Under the Standard Plan, you have many options for campaign types (including 2FA, account alerts, marketing promotions, and mixed-use/conversational.) You must announce the use case for each campaign and submit sample messages for approval.

The Standard Plan will require a registration fee (one-time) - of $44 and ongoing campaign registration fees - of $2 up to $10/month/campaign.

>> Learn about the different types of A2P 10DLC campaigns

Step-by-step instructions on how to register for a Standard Brand Plan >>

Here is a summary breakdown of the difference between the Low Volume and Standard A2P Plans, including fees

Low Volume Standard Plan (LVSB)

Standard Brand Plan

Message Volume

Fewer than 6,000 outbound SMS/MMS to US local phone numbers per day.

Max of 2,000/day to T-mobile recipients

Up to 200,000 outbound SMS/MMS to U.S. local phone numbers per day.

T-Mobile daily max dependent on Trust Score.

Phone Numbers Allowed

400 phone numbers by default, with an option for more with a valid business case.

400 phone numbers per campaign by default, with an option to go up to 10,000 phone numbers based upon request.

Minimum Business Profile Requirements (Note: You must register a business profile in the Trust Center to gain access to A2P)

Business Name, Business Tax Info (EIN), Address, Operating Regions, Website URL, Social Media URL, Two Authorized Representatives.

Business Name, Business Tax Info (EIN), Address, Operating Regions, Website URL, Social Media URL, Two Authorized Representatives.

Campaign Registration

Single campaign option: Mixed Use. Phone number(s) to be used

Multiple campaign use case options, phone number(s) to be used, use case description, 2 sample messages.

Throughput

3.75 MPS

Up to 225 MPS depending on Trust Score

Registration Fees

All fees deducted from your smrtPhone Credit Balance.

$4 Brand registration (one time) Billed upon approval.

$1.50mo. campaign use case maintenance fee. First monthly fee billed upon approval and charged once per month thereafter.

$44 Brand registration (one time). Billed upon approval.

$2 - $10 per month Campaign use case maintenance fee ($35/mo for franchise use cases.) First monthly fee billed upon approval and charged once per month thereafter.

A2P Per Message Carrier Fees

⚠️Note: Per message carrier fees for A2P 10DLC are in addition to standard text messaging fees.

These are fees determined and required by the receiving carriers and vary depending on which one your contact uses. Because smrtPhone clients usually do not know the cell phone provider of their contacts, we cannot state a set price per message.

The most important thing to know is that Unregistered Messages will incur a higher per-message rate for AT&T, T-Mobile/Sprint, and any messages that use their network. Verizon has not currently voiced how they will handle unregistered traffic, but it is expected they will eventually announce a change in fee structure as well.

A2P Carrier fees per message, as of March 1, 2022:

AT&T

T-Mobile/Sprint

Verizon

Registered SMS

$0.002

$0.003

$0.0025

Registered MMS

$0.0035

$0.01

$0.005

Unregistered SMS

$0.004

$0.0035

$0.0025

Unregistered MMS

$0.005

$0.013

$0.005

This chart shows you will incur between $0.002- 0.003 for registered SMS and $0.0035 - 0.01 for registered MMS. You will incur between $0.0025 - 0.004 for unregistered SMS and $0.013-$0.005 for unregistered MMS - with the added possibility of your messages not being delivered.

Important reminders about A2P 10DLC fees

Additional fees are always difficult to swallow, but there are benefits to A2P 10DLC. While it may take a while to reach critical mass, the purpose of A2P 10DLC is to weed out spammers and scammers - which will make your legitimate business communications stand out and get noticed.

  • Verified messages will be funneled through separate, priority channels, improving delivery.

  • Verified messages are more likely to be read, trusted, and acted upon by consumers, improving response rates.

  • We are all consumers ourselves, and it will ultimately improve our own quality of life.

These fees are not singular to smrtPhone, but rather will be incurred on any technology platform that is used for business messaging. All VoIP and cloud based phone systems are considered A2P. (Read about other types of messaging besides A2P here).

➡️ Don't forget: Unregistered traffic is not guaranteed to be delivered or delivered in a timely manner, and it will incur higher per-message fees than registered traffic.

When can I register for A2P 10DLC?

Once you know which plan is the right one for you, registering for A2P 10DLC will happen in the smrtPhone Trust Center.

Similar to registering your business in the Trust Center, you will complete a form with the necessary information, including Plan and Campaign information (if applicable.)

Next Steps:

How to register for:


Learn about the different types of A2P 10DLC Standard Plan Campaign Types>>

Information needed to register a campaign>>

<< Read about the smrtPhone Trust Center and other verification products

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