A2P 10DLC stands for Application-to-Person messaging using a 10-Digit Long Code phone number. Translation to layperson terms: it means you’re using software technology to send text messages using a local phone number.
The alternative methods to A2P 10DLC messaging are:
- P2P - Person-to-person messaging that happens between two mobile carrier plans.
- Short code - A five or six digit number that brands use to push or receive messages. Often they are multi-tenant, with a keyword assigned to each brand. (Example.: “Text REDCROSS to 90999 to donate $10.”)
- Toll-free - using an 800 number
- OTT - Over-the-Top media service which is direct messaging using the internet (Example: WhatsApp)
A2P 10DLC is a great way for businesses to reach customers because it allows for efficient communications at scale. You use a local, recognizable area code which builds trust as you slide into consumers’ most guarded, urgent inbox.
Text messages have a 98% average open rate (90% within the first three minutes) and a 45% response rate, beating all other marketing communication forms by far.
Mobile Carriers Will Soon Require A2P 10DLC Users To Register
As business-to-consumer texting has increased in popularity, there has been an increase in bad actors who abuse the channel. Because of mounting complaints, the three largest mobile carriers in America (Verizon, AT&T, and T-Mobile) have decided to implement a verification method to improve the customer experience, effective Summer 2021. (Exact dates TBD.)
Short code and toll-free messaging already require verification, and A2P 10DLC verification is the logical next step to build greater trust between businesses and consumers and provide consumers greater control over their message inboxes.
Messages from verified businesses see 27% increase in likelihood to purchase versus unverified messages.
For all companies hoping to use A2P 10DLC, there will be a registration process that will result in a company/brand verification. The initial company registration is a one-time event. After your brand is verified, outbound campaigns will need to be registered and approved before they are launched.