Trust Score or Brand Score is a score that occurs while brand registration - during A2P 10DLC Profile Registration.

This registration process uses a reputation algorithm to review specific criteria referring to your company, then assigns a “Trust Score”.

This Score is assigned at the time of registration, affects messages per second and is static, this does not automatically change over time.

This score is visible on your smrtPhone page, under the status of your request:

In short, the upper your Trust Score, the upper your messaging throughput.

Regarding this information, this is how the Trust/Brand Score allocated to you on registration will determine the throughput and limits available to that brand and campaign:

Message Class

Use Case

(Risk Level)

Use Case Examples

Trust Score

AT&T TPM (Text per minute)

T-Mobile Daily Cap

A/top

Standard

2FA

OTP

76 - 100

3600

200,000

B/top

Standard

Mixed Marketing

86 - 100

3600

200,000

C/high-mid

Standard

2FA

OTP

51 - 75

600

40,000

D/high-mid

Standard

Mixed Marketing

66 - 85

600

40,000

E/low-mid

Standard

2FA

OTP

16 - 50

60

10,000

F/low-mid

Standard

Mixed Marketing

26 - 65

60

10,000

T/low

Basic / Un-registered

Low volume mixed

0 - 25

12

2,000

G

Special

Conversa-tional

TBD

600

TBD

P

Special

Charity

TBD

60

TBD

S

Special

Social Engage-ment

TBD

60000

TBD

Q

Special

Political Messaging

TBD

3000

TBD

X

Special

Emergency Services

TBD

3000

TBD

N

Special

Agents, Franchise

TBD

3600

TBd


If you feel that your Trust/Brand Score is not fair, we can provide guidance on how to appeal. For this, please do not hesitate to contact our support team and we will do our best to help you.


Also, you can read more about A2P 10 DLC and security system here:

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