A2P 10DLC currently with two options to meet your business texting needs: Low Volume Standard Brand Plan (LVSB) and Standard Plan.
Choosing the best one that suits you depends on a two key factors. Before you apply to one, ask yourself:
How many messages do I anticipate sending daily?
Below 6000 messages/day- then you might choose Low Volume. (Note: T-Mobile only allows 2000 messages a day from a low volume plan)
Above 6000 messages/day - then you must choose the regular Standard plan
What different types of texting do I need for my business?
One general type - choose an LVSB, it puts all of your texts into one campaign type, which is a mixed-use campaign category.
A variety - choose a Standard, it allows you to have unlimited campaigns, some templated and some conversational and even mixed use.
But what happens if you text fewer than 6000 messages per day that fall into multiple category types of text campaigns?
The challenge comes when you fall into Low Volume for multiple categories. If this is the case for you, we recommend you register for a Standard plan, and divide up your text messages by campaign (2FA, account notifications, mixed use/conversational, marketing promotions, etc.).
Over time, you can monitor your text messaging usage and see if it makes sense to break downgrade to an LVSB Plan and use only the Mixed Use campaign, to save the monthly maintenance fees.
Note: It is always favorable to register rather than send messages from an unregistered number, in terms of deliverability confidence. Carriers have begun filtering unregistered messages and will not entertain SMS support escalations for unregistered phone numbers. There is no warning if a message fails to be delivered due to A2P filtering. smrtPhone is only made aware when a text message is successfully sent from our system, not if it is received.
If you need more information on this issue, check out our articles about A2P 10 DLC registration, campaigns, and more.